Grow Yourself Rich

Since 1975, Jay North and wife Pamela (now deceased) have been recognized as the innovators of Specialty Organic Produce. The revolutionary organic-farming couple became famous for introducing unusual and out-of-the-ordinary produce crops to mainstream American culture. World-renowned food writer Emily Toile dubbed the North’s the “Edible Flower Children” of the produce business. Jay, the “natural promoter” (as his mother always called him), was the marketer behind the success of the North’s enterprise, a small farm near the coastal town of Carpenteria, California.

It all started one night in 1975. Jay and Pamela were out to dinner at their favorite Mexican restaurant, Delgado’s in Carpinteria. After Jay had returned from working in his hair salon, (that’s right, he was a hairdresser) and Pamela informed him she was going to plant a vegetable garden to help feed their pet monkeys and the several other animals they owned.

The next day, Jay returned home to find his mother and Pamela outside the apartment building where the couple lived for the first few years of their twenty-four year marriage. Pammy had weeded out a small square in the middle of the lawn. Jay asked, “What are you up to?”
“This is going to be our garden!” Pammy proclaimed proudly.

“What?” Jay asked. “You call that a garden?” He drove four stakes into the ground, 50 yards apart, and announced; “Now this is a garden!”

Pammy protested, “It’s too big. We don’t need that much ground.”

But Jay prevailed. And that was the beginning of what would forever change the direction of Jay and Pammy’s lives.

In Grow Yourself Rich, you will learn of the North’s passion for their organic farm and for the gourmet food business. They became millionaires and world famous and gained a following as the innovators in the organic produce business. They appeared on many prime time television programs including: Today with Bryant Gumbel, The Tonight Show with Johnny Carson, and Good Morning, America. They were popular guests on many radio shows; they were featured in numerous newspapers and magazines including New York Times, Los Angeles Times, Chicago Tribune, San Francisco Chronicle, People magazine, Newsweek, the New Yorker and Gourmet and Sunset magazine, with over 8,000 news articles to their credit.

Their story is fascinating and inspirational and proves that farmers and backyard growers of any size, who have purpose and passion for their work, can enjoy the fruits of their labor.

The purpose of this book is to assist organic farmers in their quest to be successful gardeners and to profit from their endeavors.

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